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Tandem Ceramics in Florence

Tandem Ceramics

Justine Barrett Figura and her husband, Grant, dreamed of combining their crafts to start a business. The potter and printmaker opened Tandem Ceramics in 2014 with a kiln financed by online seed-funding.

Located in the Arts and Industry Building, an artists’ cluster in this Northampton village, Tandem and neighboring studios are supported by specialists  from the Massachusetts Museum of Contemporary Arts (MASS MoCA) who help convert their passions into paychecks.

Challenge

Tandem offers a high-quality product line, but marketing to wholesale and retail customers proved challenging. The entrepreneurs, who work part-time jobs, only have time for production.

Solution

Tandem offers a high-quality product line, but marketing to wholesale and retail customers proved challenging. The entrepreneurs, who work part-time jobs, only have time for production.

Impact

Tandem Ceramics’s products were featured in multiple shops in Massachusetts and one in California in 2015 and sales doubled. In 2016, a Brooklyn, N.Y., boutique will add the product line and the couple hopes to work full-time in the studio and further expand their business.

http://www.tandemceramics.com